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National Repository of Grey Literature

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Kritéria zákazníka pro výběr autobusového přepravce na trase Praha - Brno Kulhánek, Luboš ; Bursíková, Marcela (advisor) ; Vycudilík, Vojtěch (referee) Diplomová práce se v teoretické části zabývá marketingem služeb, marketingovým mixem s akcentem na přepravní služby, připraví teoretický základ pro výzkum trhu. Dále obsahuje základní data o autobusové přepravě v ČR. V praktické části je proveden výzkum u spol. Student agency a Touring Bohemia. Výsledky jsou interpretovány a nakonec je přidáno hodnocení a doporučení. Detailed record

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